Infographics are awesome ways to explain hard to understand concepts, or to condense down a lot of information into bite-sized, easily ingestible parts. But, before you can create an effective infographic, it’s important to know about the aspects of the project, your business, and your audience – not to mention something about graphic design. Know the Purpose of the Infographic – What is the final concept that you want to convey with your infographic? If you don’t know why you want to create the infographic such as to get more sales, more clicks, more conversions, to explain a concept or something else entirely, it’s likely your effort will miss the mark. Tell a Compelling Story – If you can find a way to stir up emotion in your readers, there is no better way than an infographic. You can demonstrate so much in a small space. Think of it like a comic strip. It can be serious, sad, or funny – but it needs to tell a story with a point. Plan Out the Infographic in Advance – Don’t try to make an infographic without planning it out in advance. You might want to use a story board, with some pre-chosen images that you can move around easily to help you create the infographic. Research the Topic of Your Infographic – Have your facts and data ready to match with images, graphs and words that have been fact checked. You don’t want to spend a lot of time and effort and have the wrong data. Understand Your Niche and Audience – Having a deep understanding and insight into your audience will help you know what you can and cannot get away with showing on an infographic. Some audiences are more serious than others, and some get offended more easily than others. Understand the Appropriate Use of Color – Try not to use more than three or four colors and make sure that they are indicative of your branding. Be Creative with Your Use of Typography — One great thing about using infographics is that you can get more creative with the typography. Don’t go nuts, though; make sure that what you use is readable. Include Imaginative Use of Graphs — To make your infographic even more enjoyable to look at, include imaginative graphs to depict data. Think outside the box. Consider Hiring a Graphic Designer – Creating infographics that really help to depict your story in a creative way may require that you hire a graphic designer. It can be more than worth it to pay a professional to ensure that your infographic is well made and well received. Promote Your Infographic – Once you have the infographic finalized and posted, you will need to promote it to your audience. Promote it several times for the best results. Realize that everyone can’t make an infographic. You may need professional help for many aspects of the infographic and not just the design itself. Don’t be afraid to give it a try, but also don’t be afraid to get the help that you need so that you can make truly effective infographics part of your content marketing plan.